Actually, everything about the experience of receiving a package from Vosges Haut Chocolat sold me on this company and their product. But it was the list of ingredients that finally made me throw my Atkins diet out the window and grab a handful of chocolate candy.
Here's the description plastered on top of the box of caramel marshmallows that I just received:
Fluffy Marshmallows made with
Madagascar Bourbon Vanilla Beans
Sweet Sugar Caramel
French Guerande Grey Sea Salt
Dark Chocolate
Pecan and Walnut Toffee Crumble Atop
I don't know about you, but while I might be able to resist your garden variety Sea Salt, when I'm offered French Guerande Grey Sea Salt, there is no more resisting temptation. That's when I fell face first into the box of candy.
Of course the experience made me start wondering how to apply a similar marketing approach to product sales, presentation titles, or even articles. For me, it just confirms the importance of details and descriptive text when you are telling a story. The restaurant folks know how to work the details when they are designing menus and educating their waitstaffs about the daily specials.
So instead of electronic working paper software for CPAs,
CaseWare is actually selling an electronic time saving productivity tool, containing :
Hours of code
plus softly shaded templates
lovingly written by adventure-seeking Canadians listening to hours of Grateful Dead music
while sipping mugs of steaming Earl Grey tea
imported daily from the shores of Nova Scotia.
I wonder if the software contains any carbs?
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