First of all, who decided to call these things "white papers"? I have been a product manager for a couple of different software companies and have been obliged to create at least a few of these things. The idea (at least as it was explained to me) is to create a "non-marketing" piece that other people in your company can use to market your software.
I created one on Sarbanes-Oxley. I'm sure it will be on the best seller list any day now.
Too bad I didn't have access to this seminar http://www.whitepapersource.com/seminar/ taught by a white paper guru. Don't make the same mistake I did. Find out how to properly put these to use in your company.
I am going to create a black paper just to be different. It's going to have a list of all the reasons you don't want to buy my product. That should make those marketing people happy.
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Okay, I know that calculators today are worth about 5 cents each. I don't even want to think about how much money I spent on my first TI scientific calculator in the 70's. That darn thing could add, subtract, multiply AND divide!! It was well worth the $500 investment. And it was a lot less work than the slide rule I had been using. |
 Geni Whitehouse CPA, CITP, CSPM Author, speaker, trainer > 50% Countess of Communication, Brotemarkle,Davis Co. > 50% Writin', speakin', consultin' Co-founder of SolveServices.com a remote bookkeeping service for wineries. How to hire me. Author How to Make a Boring Subject Interesting : 52 ways even a nerd can be heard I have a ton of other websites including my newest for Twitter newbies www.evenatwit.com Originally from Greenville, SC, I now live in Napa, California. Contact Geni
I am an accountant on a mission. I want to permanently remove the blight of BORING that has attached itself to members of my profession.
But the boring blight doesn't stop there. It's everywhere. I've found it in wineries (although it's a tad more palatable when served with alcohol), in science labs, even in Art museums. And technology people carry the "B" gene too. But the condition need not be fatal. I lecture around the country to accountants and technology audiences and I have a ball. I was a partner in an Atlanta CPA firm when I realized technology was my true passion and I have been fighting the nerd versus geek battle ever since. Through some stroke of absolutely amazing luck, I now find myself in Napa -- the most gorgeous, hospitable place imaginable. Are you on Twitter? You can follow my nerdy life there : evenanerd Contact me [email protected] I am a graduate of the Jeff Justice Comedy Workshoppe and the Persuasive Speaker course taught by Speechworks. I highly recommend both of these organizations. I have also taken training from the amazing Lynda Spillane. I am not unbiased, nor do I wish to be. I have done work for anyone and everyone in the software industry or the accounting profession. If I am not impressed by what you do or can't find an angle that is interesting or unique, I won't work for or with you. And if you are stodgy or boring, there are not enough dollars or even euros to make me help you. See samples of my writing here: www.salestaxradar.com www.mybizcounts.com  Archives
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