- Great delivery.
- Connecting with your audience.
- Snappy visuals.
But if you don't have a story to tell, none of that matters.
I can't count the number of times I have watched amazing, likeable presenters who had incredible delivery, great visuals, and an audience full of supporters fail miserably on stage.
How in the world is that possible?
It's all about their story.
Their message didn't take me anywhere. They rambled around different images, charts, graphs or content but when the walk through their words ended, I didn't know what they wanted me to know, do, or feel. I wanted to follow them but they weren't going anywhere.
There was no ending,no wrap up, no point. They had a lot to say but it didn't MEAN anything.
When you make a presentation, give a talk, or write a story, start at the beginning, folks.
What is your point? What do you want to say? Why does your talk matter? Narrow down your presentation and your message so there is a single theme - not 5 or 6 little ideas you want to share.
You only need one theme with three supporting points and you are finished.