Last week I attended a conference for wineries who wanted to incorporate more green practices into their operations. It was amazing to me how far along wineries already are in their efforts to operate sustainable farms and to take care of their environment.
But, since I am a student of all things presentation, I couldn't help but notice that the "green people" have some communication issues of their own. Now remember, when I use the term "nerd", I am referring to anyone who has a bunch of special terminology that they live and breathe and talk about when they are behind a podium. And I discovered ample nerds at this event.
It seems there are a whole bunch of green concepts that have to do with carbon and they get bandied about quite regularly so if you aren't with it, you don't know what these green nerds are talking about. Add to that all of the green certifications and agencies who get involved in the greenery issues surrounding wineries and you can get totally lost. And lost I was.
So I have now learned these three concepts that have to do with carbon :
Carbon Neutral - all carbon dioxide produced is offset by the purchase of carbon credits.
Carbon Offsets - tools for becoming carbon neutral. Basically you buy carbon credits and you get an offset from the universe for any carbon dioxide that you produce.
Zero Carbon Footprint - eliminating all carbon dioxide emissions or consuming all carbon dioxide that you produce. This seems to be the ultimate goal for green initiatives.
We are all going to become much more familiar with these and other green terms going forward.
But for now, if you are making a presentation (green or otherwise) just take the time to explain your terms, acronyms, and other special sayings so that everyone in your audience can stay with you.
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 Geni Whitehouse CPA, CITP, CSPM Author, speaker, trainer > 50% Countess of Communication, Brotemarkle,Davis Co. > 50% Writin', speakin', consultin' Co-founder of SolveServices.com a remote bookkeeping service for wineries. How to hire me. Author How to Make a Boring Subject Interesting : 52 ways even a nerd can be heard I have a ton of other websites including my newest for Twitter newbies www.evenatwit.com Originally from Greenville, SC, I now live in Napa, California. Contact Geni
I am an accountant on a mission. I want to permanently remove the blight of BORING that has attached itself to members of my profession.
But the boring blight doesn't stop there. It's everywhere. I've found it in wineries (although it's a tad more palatable when served with alcohol), in science labs, even in Art museums. And technology people carry the "B" gene too. But the condition need not be fatal. I lecture around the country to accountants and technology audiences and I have a ball. I was a partner in an Atlanta CPA firm when I realized technology was my true passion and I have been fighting the nerd versus geek battle ever since. Through some stroke of absolutely amazing luck, I now find myself in Napa -- the most gorgeous, hospitable place imaginable. Are you on Twitter? You can follow my nerdy life there : evenanerd Contact me [email protected] I am a graduate of the Jeff Justice Comedy Workshoppe and the Persuasive Speaker course taught by Speechworks. I highly recommend both of these organizations. I have also taken training from the amazing Lynda Spillane. I am not unbiased, nor do I wish to be. I have done work for anyone and everyone in the software industry or the accounting profession. If I am not impressed by what you do or can't find an angle that is interesting or unique, I won't work for or with you. And if you are stodgy or boring, there are not enough dollars or even euros to make me help you. See samples of my writing here: www.salestaxradar.com www.mybizcounts.com  Archives
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