What is remarkable about you?

I presented a session on customer loyalty at Sage Insights this week. One of my messages about generating positive word of mouth had to do with being remarkable. Ever since I read Seth Godins book, The Purple Cow, I have paid attention to how others make themselves or their company "remarkable".  I have also tried to make my presentations include something memorable, surprising, and hopefully remarkable.

But what struck me in the session, during the portion of it that was based on The Dating Game, was that different people can be remarkable in different ways. We had a Customer Loyalty Dating Game in which three Sage Business partners had to answer the questions posed by a prospective customer, played by Dennis Frahmann.  

Each of the partners who kindly volunteered to be potential matches for the customer were remarkable in their own way. Wayne Schultz is a master tweeter, a technology guru who is well known for the advice, answers and information that he freely shares. He is remarkably prolific and uses technology to full advantage.

Jeannie Huckstep is a quiet leader devoted to the success of her Not For Profit clients. She has a team of equally talented business professionals who have helped her become a national expert. She is remarkable for her focus, for her depth of knowledge, and for the sense of calm that she instills in anyone who talks to her. 

And then there is Bettye Baker. If the addition of that extra "e" at the end of her name wasn't enough to make Bettye remarkable, there are the stories. Bettye launches into one of her stories with that Texas accent and you can't help but hang on for the ride. She compares a software implementation to a funeral - and it actually makes sense. She's a one woman show and you get the sense that one woman is plenty. She is remarkable for those stories. 

What is remarkable about you?