If you haven't seen the show, these are the main points. It's a team of new designers who are given an assignment, a limited budget, and a limited amount of time to create something that meets a given design objective. They are given models who wear whatever outfit they create for judging by a team of experts. The losing designer is off the show at the end of the segment.
Ok, so what does this have to do with presentations? Let me enlighten you. All of these designers have talent and a unique style. Some of the designers have such a unique style that they create the same kind of outfit regardless of the client and regardless of the assignment. If their execution is really superb, these designers manage to stay on for a while, but they never win. The designer who wins, season after season, is the designer who can take his unique style and match it to the desires of his client. One week he might be asked to design an outfit for Barbie and the next week he might be designing a prom dress for a Catholic High School student. (No kidding, these are actual episodes.)
Presentations are exactly like designs. They might have the best execution in the world and fit the speaker perfectly, but if they don't resonate with their audience they are not going to make the cut.
So in your next presentation, decide who you are designing for - a 12 inch plastic doll or a runway model - and tailor your message accordingly.
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 Geni Whitehouse CPA, CITP, CSPM Author, speaker, trainer > 50% Countess of Communication, Brotemarkle,Davis Co. > 50% Writin', speakin', consultin' Co-founder of SolveServices.com a remote bookkeeping service for wineries. How to hire me. Author How to Make a Boring Subject Interesting : 52 ways even a nerd can be heard I have a ton of other websites including my newest for Twitter newbies www.evenatwit.com Originally from Greenville, SC, I now live in Napa, California. Contact Geni
I am an accountant on a mission. I want to permanently remove the blight of BORING that has attached itself to members of my profession.
But the boring blight doesn't stop there. It's everywhere. I've found it in wineries (although it's a tad more palatable when served with alcohol), in science labs, even in Art museums. And technology people carry the "B" gene too. But the condition need not be fatal. I lecture around the country to accountants and technology audiences and I have a ball. I was a partner in an Atlanta CPA firm when I realized technology was my true passion and I have been fighting the nerd versus geek battle ever since. Through some stroke of absolutely amazing luck, I now find myself in Napa -- the most gorgeous, hospitable place imaginable. Are you on Twitter? You can follow my nerdy life there : evenanerd Contact me [email protected] I am a graduate of the Jeff Justice Comedy Workshoppe and the Persuasive Speaker course taught by Speechworks. I highly recommend both of these organizations. I have also taken training from the amazing Lynda Spillane. I am not unbiased, nor do I wish to be. I have done work for anyone and everyone in the software industry or the accounting profession. If I am not impressed by what you do or can't find an angle that is interesting or unique, I won't work for or with you. And if you are stodgy or boring, there are not enough dollars or even euros to make me help you. See samples of my writing here: www.salestaxradar.com www.mybizcounts.com  Archives
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