Even a Nerd Can Be Heard

What's the key to eliminating bird flu in Myanmar? 10/13/2008

Is it a new drug? Quarantine of some sort? Special vaccine? Change in diet?

Nope. It's good ole communication. It seems Unicef is training people to take the prevention message out to the local community.

Listen to one trainee. "This training is very important, because I learned a lot on communication approaches that I was not aware of before,” said one of the participants, livestock official Than Naing Soe, adding that he already had technical knowledge about avian influenza but did not have expertise in communications."

Apparently, Than is a former avian influenza nerd who can now go out into the world and make a difference. And that's a bird of an entirely different feather.

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Author - Geni Whitehouse

I am an accountant and former software company executive. I have been in product marketing and product management roles for accounting software solutions, built CPA alliance programs for two companies, and ran the CPA program for a third. I lecture around the country to accountants and technology audiences and I love to laugh.

I was a partner in an Atlanta CPA firm when I realized technology was my true passion and I have been fighting the nerd versus geek battle ever since.

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I am a graduate of the Jeff Justice Comedy Workshoppe and the Persuasive Speaker course taught by Speechworks. I highly recommend both of these organizations.

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