If you watched the last episode of The Celebrity Apprentice you know what I mean.  The project manager of Empresario, Tito Ortiz, a professional wrestler by trade, made one of the worst presentations imaginable.  He was poorly prepared to speak to executives at Dial and Redbook about the campaign his team put together.  He had no energy, little content, and did not relate to his audience at all. 

Since Tito didn't understand his audience, he not only designed a campaign that didn't resonate, he couldn't make a connection to the executives. 

Tito had two choices to succeed in his role:
1. Learn how to make a great presentation by working on his skills or 2. Designate someone else on the team to handle the presentation for him. 

I bet Tito knows how to make connections with his opponent as well as his audience when he is in the ring.

 
www.evenanerd.com